The big news last week was that Google+ unveiled its Business Pages. Most businesses immediately jumped on the Google+ bandwagon to set up these pages. In fact, it has been strangely quiet on Facebook for the past few days as businesses and brands try to circle, post and secure brand/business names on the new social media network.
Most businesses know that the Google+ social network is Google’s attempt to challenge the semi-monopoly that Facebook has enjoyed in the social media world for the past five years. In addition, with its +1 button, Google will also be affecting SEO, or Search Engine Optimization. Businesses can now use the +1 to advertise their brand, products and services and people who add + in the search box in front of a business name will automatically be taken to the Business Page on G+. For example, entering +Mashable will take you directly to Mashable’s Business Page. This make finding brands on Google+ easier than finding one on Facebook or any other social network. And these days, that’s what people want. Quick and easy.
So what has the feedback been regarding the usability of G+ Business Pages? A bit mixed, to say the least. Some people love them and some, of course, are unable to stop comparing them to Facebook Fan pages. Below is my list of pros and cons regarding the G+ Business Pages:
It is clear that Google has changed the playing field, once again. I think that this is just the start of what Google can do for businesses and I look forward to the watching the evolution of Google+ for businesses and brands. I’ve set up my Google+ Business Page. Have you?
In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed. — Charles Darwin